The majority of successful companies currently leading their industries are those that have mastered leading with technology, supported by strong sales and marketing efforts—not the other way around, making your organization future proof is via Tech Leadership.
Whether we’re discussing steamboats, the Wright brothers’ invention of flight, the development of personal computers, the creation of the iPhone, or the latest advancements in generative AI, each of these innovations succeeded because they were built on cutting-edge technology and addressed a specific problem of their time.
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Each of these innovations was supported by marketing genius or a well-thought-out promotional plan and a strong sales engine. While marketing and sales can introduce a product to customers, it’s ultimately the effectiveness of the technology and its ability to solve problems that determine the product’s successful adoption.
It’s time for organizations to prioritize technology-driven innovations and ideas. They should empower their teams to lead with technology and invest in the necessary skills for their tech teams to excel.
Why Organizations should Lead with Technology?
Technology adoption has not only changed, but it is also becoming easier, quicker and predictable.
Developers no longer need to write hundreds of lines of code to create an API or implement security. Now, with tools like GitHub Copilot, you can generate the same code in hours, if not minutes, while still ensuring quality and stability.
Designing and developing a comprehensive application no longer takes months. With agile development and validation methodologies, you can now complete these processes in just a few days.
You can no longer discuss technology with a customer without having a technology expert on your team. Customers now have access to technology and come prepared with questions that only a seasoned and experienced technologist can answer, providing the confidence they need.
Technology adoption is also becoming easier, as business analysts can now build applications using low-code platforms. The blend of technological creativity and business analysis skills enables us to develop innovative solutions to the world’s challenges.
Benefits when your organization Lead with Technology
“So, why do organizations often build their brand based on potential rather than actual achievements? What benefits can an organization gain quickly while ensuring it is prepared for the future?”
Unlock Repeat Business
Customers come to you because of the quality of your work. When you deliver exceptional service, clients return for repeat business regardless of the service cost. Providing high-quality work is the most effective way to ensure ongoing business.
Voluntary Collaboration
Collaboration in most cases occurs due to job requirements or the role you play. Such collaboration typically fails at the first instance of an error, failure, or issue.
When organizations promote technology leadership and allow it, voluntary collaboration is achieved. Regardless of rules or policies, teams will collaborate easily even in case of issues, increasing camaraderie and the ability to help each other when in need.
Increased Profits
When the organization Leads with Technology, it resolves every issue related to delivery and quality. This ensures project delivery on time or with minimal delays and high quality, especially with GenAI tools and frameworks. Delivering in the legacy way will soon become obsolete.
Sales & Marketing Made Easy
An organization that leads with technology makes sales and marketing easier and more successful. Showcasing your claims reduces the sales cycle and increases success rates. Collaboration between the sales and technical teams also becomes more efficient.
Conclusion
In this era of generative AI and future technological advancements, organizations must prioritize technology leadership in their strategies to stay future-ready. Investments in sales and marketing remain important. However, focusing on technology teams and leadership will be key to maintaining relevance in the evolving landscape.
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